Lingerie Football League gains popularity
Rugby-loving Brits tend to think American Football is just a load of big girls prancing around in padding... turns out it IS.
Dressed only in their underwear, only tackles on the pitch in the U.S. Lingerie Football League are of the tactical kind.
The LFL has courted controversy in the past with women being fined for wearing too much clothing, but it has become part of the Super Bowl festivities for millions worldwide and is broadcast in over 85 countries.
What began as a half-time advertising gimmick during the NFL's big game has become a 12-team league featuring teams like Baltimore Charm, Chicago Bliss, Las Vegas Sin, and Minnesota Valkyries.
League founder Mitch Mortaza admits his audience is “mostly beer-drinking college students aged 21 and up”.
They must think it’s a match made in heaven.