BK serves heart-stopping bacon sundae
In a bid to maintain its hold as the second biggest burger chain in the world, Burger King has launched a summer menu that includes barbeque-inspired sandwiches and a novelty ice cream flavour, the bacon sundae.
After testing the product in Nashville earlier this year, the fast food chain announced a nationwide roll-out in the US of the sweet and savoury sundae made with vanilla soft serve, topped with chocolate fudge, caramel, bacon crumbles and garnished with a thick-cut bacon slice.
It's a play taken straight out of family-style restaurant chain Denny's, which enjoyed wild success last year with its Maple Bacon Sundae, a product that became a viral hit and conversation starter around the world.
As predicted by trendspotters and food consultants, BK is tapping into the growing appetite for Southern fare and regional flavours by launching a seasonal menu of Texas and Carolina barbeque and Memphis-pulled pork sandwiches. Sides are going upscale as well, with the launch of sweet potato fries.
Market research group Packaged Facts forecast that the strong, robust, punchy flavours of Southern-style cooking would be popular this year, while San Francisco-based trendspotter Andrew Freeman & Co declared 2012 the year of the potato with more restaurants gussying up the humble side.
The new menu revamp comes as rival Wendy's embarked on a complete overhaul last year, reformulating its original 42-year-old burger recipe and redesigning its restaurants. The strategy proved successful as the Ohio-based chain dethroned Burger King in sales volume for the first time since 1969.
Published: 20th June 2012