Fancy a cheeky devil's brew?
Lord Somersby and his band of merry women talking up the cider.
By Olivia Lee
No, that's not the Pirates Of The Caribbean crew in the photo. That's English maverick and 'cider-maker' Lord Somersby with his bevy of beauties introducing us to Somersby Apple Cider.
"Cheers, my dear!" he said cheekily to every man and woman while having a drink. "It's really sweet," chipped in one of his ladies with a smile.
No kidding. Somersby Apple Cider hits you like a big bowl of sugar. But its sweetness is easily tempered with ice. Unlike beer, to which ice is anathema, it's actually recommended that this cider is served over ice to bring out "just the right zest and sweetness with no beer after-taste".
Don't think that the cider, with its sweetness and room for ice, lacks punch. Each bottle packs a 4.5% alcohol content, so it's by no means a light beverage. You'll be hammered without feeling you're getting hammered.
Soren Ravn, managing director of Carlsberg Malaysia, the company that's launching the cider nationally on 17th July, told us that in order to achieve "the perfect taste experience", ice should be added to the cider.
"(Ice) doesn't work with dry ciders and definitely not with beer, but with this product the ice compliments the liquid and balances it out," he said.
Ciders have experienced a renaissance in the last decade. It's been deemed by The Guardian UK as "the new chardonnay" and it is enjoying a steady growth in Europe, as well as gaining popularity worldwide.
For more on the cider, watch the video here:
Published: 26th June 2012
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